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What is search engine marketing / placement?
This is the marketing technique of 'optimising' and submitting a website to ensure that it is indexed by search engines and directories to appear in the top results of a search relevant to the site's product or service. By focusing on the elements of a website that will help to achieve a high search engine ranking, this technique enables the website to receive sustained traffic from relevant web users. (See the Plans section of this website for more information.)
Why is search engine placement important for my website?
Search engine placement is a vital part of any website marketing strategy. Research has shown how search engines are the primary tool used to find information on the web and a high ranking on the top search engines will generate high-quality, targeted web traffic without incurring regular marketing costs.
How can I optimise my website for search engines?
Whether you are planning a new website, or have an existing site and want to attract more web users to visit it, we have provided a list of 10 top tips you need to consider.
What's the difference between search engines and directories?
Although often used as the generic term for all web search tools, search engines are
automated search tools that send out 'spiders' to visit, record and index websites and then generate results from their huge databases. In contrast, directories are human-compiled search tools where websites are assessed and categorised with subject hierarchies to allow users to either search or browse for information. You can learn more about these tools in the Materials section.
Which are the top search engines and directories?
There are only 10 or so search tools that are regularly used by the majority of web searchers and are therefore essential to any search engine placement strategy. You can find out who these search tools are in our section on the top search engines and directories, plus see how these top tools create partnerships to dominate the world of web searching.
Which search engines cover UK-only websites?
See our section on UK focused search tools, including regional versions of many of the top US search engines and directories.
Which search engines cover other European countries?
See our section on European focused search tools, also including some regional versions of many of the top US search engines and directories.
What needs to be done to my website to improve it's ranking on search engines?
Achieving a successful search engine placement takes an in-depth knowledge of each search tool, meticulous planning of search terms, and regular (and sometimes persistent) submission by hand. Learn how the web search workshop would work with your website by visiting the Tools section.
Can I pay to get my website listed at the top of search engine results?
Increasingly, options are becoming available where you can pay to include your website in search engine or directory results. See a summary of these and
our top recommendations for value-for-money paid submissions.
Where can I find more information about search engines and how to use them?
There's lots of good information on the web about search engines and how to get the best out of them - whether you are simply looking for information, or submitting a website. We've listed some top resources in the Workbench section.
What's the future of search tools on the web?
A hard one to predict, especially if the web develops over the next 10 years at the same rate that it has done over the last 10! Read our predictions about possible future search tools.
How can the web search workshop help my business?
We will work with you to achieve the best placement for your website on the web's top search engines and directories. Learn more about this in the Tools
section, or request our FREE assessment of your website.
What skills and experience does the web search workshop offer?
Go to Skills to find out more about who we are, our experience in this field and some of the clients we have worked with.
How do I contact the web search workshop to find out more?
Use the details below, or go to Contact us. We look forward to hearing from you soon!
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