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Due to the increasing prominence of paid submission search engines and directories, the PLUS package has been introduced to enable UK business websites to make the most of their online spend and ensure that their paid submissions are effective in generating cost-effective traffic.
This package includes the standard search engine optimisation and placement work included in the 'essential workshop', but also incorporates the planning and management of submissions to one or more optional paid search tools.
In summary, this package includes the following optional services:
- Directories - We will manage your paid submissions to directories, such as Yahoo's Business Express or LookSmart's obligatory paid submission. This will include any subsequent appeals that may be required should a site submission be rejected or placed unsatisfactorily.
- Search engines - We will manage the paid inclusion of one or more pages from your website to search engines such as Inktomi, AltaVista or FAST. Due to the frequent re-indexing of these paid inclusion pages, we can review and amend the optimisation of the site to improve the ranking of your site, if required.
- 'Pay-per-click' search tools - We will recommend the advantages, where appropriate, of using these search tools - such as Overture or Espotting - and will set up and manage your search term account, maintain your bids and report on the effectiveness of the campaign.
- Search term advertising - We will propose and implement a campaign using search-related advertising banners, ranging from the Google 'AdWords' programme to banner placement on the major portal sites. This will include regular analysis and reporting of the cost-effectiveness of the campaign.
- Other paid opportunities - As we are constantly monitoring the opportunities available for websites to gain a better visibility on search engines and directories, we will also recommend any other new opportunities that may arise to meet your site objectives and will provide you with an estimated costing and recommendation for action.
Please contact us for more details about the opportunities for paying for greater visibility on the web's top search engines and directories, or for other opportunities such as affiliate programmes or sponsorship deals. You can also request an initial
FREE site assessment by submitting your details on our contact form.
To develop an improved 'link popularity' for your website, please refer to the 'professional' workshop.
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